It has been over a week since I put this blog on sale. And so far, I’ve had 3 expressions of interest + 2 leads + 1 alternative proposal. And several well-wishes. Nothing too major at this stage. But, after only a week – and with not promoting the sale as much as I probably could – I’m not expecting a lot just yet.
One thing I realised is that while I’d love some quick cash, it’s more important for me to find the right buyer under the right circumstances. So, at this stage of the sale, I’m cool with taking my time. I’m not sure yet when I’d feel otherwise. 
Anyway, as I’ve been sharing the steps I’ve been taking to sell this blog, I thought I’d share this next step with you -
Step 3: It’s all about the Data
While collecting the necessary data may only take 30 minutes to an hour for some people who are selling their sites, I’m actually finding myself stuck on this one for longer than I’d like to be. This is due to 2 main reasons: 1) I don’t have direct access to the raw data of ads that are running on this blog; and 2) The affiliate sales from this blog are all over the place.
But, I do have a checklist of things that I’d like to collect, so I can offer the data to prospective buyers -
- Traffic (page views, etc) – This is probably one of the most asked questions by prospective buyers: How much traffic does your blog have? Right now, I’ve got this data using AWStats only.
- Ratings/Metrics (Alexa, Google PR, etc) – This is the sort of data that adds value to a blog. Of course, the better the ratings, the higher the premium for the blog. I currently have my Alexa, Google PR, Technorati ranking, + lists that this blog is on right now.
- Sources of Revenue – People want to know how your blog is making money, just so folks can gauge how much to offer for your blog and/or to know if what you’re asking for your blog is reasonable. Normally, you share screenshots of all ad revenues from various places over the last year. This blog runs the following ads: Direct advertising, Google Adsense, Chitika, TLA, and text links from b5media textpod. And, if you make money from affiliate ads (and JMMO does), then showing the revenue from such affiliates will be useful too.
- Miscellaneous Data – Any other data that might be interesting for prospective buyers – such as top search terms and pages, awards received, etc.
So, what about you? If you sold a blog or website before, what type of data did you share? Did you have a fixed price for the sale of your blog – or did you accept offers based on valuation?
If you’re someone who would consider buying a blog or website, what types of data would you like to have?
To read more about this feature, see:
- This Blog is For Sale
- Selling JMMO Part 1: Learning How to Sell a Blog
- Selling JMMO Part 2: Let’s Talk About a Blog Sale
Image source: Aaron Murphy, sxc.hu
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